B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

TL; DR - If you require temporary outcomes, e.g., income, don't think that the trick is capturing more need. This method is ending up being less efficient, and also it's a means to shed valuable sources. Focus on producing demand where you can obtain near-term victories. The purchaser's journey can not be "bent to our will." If y… Read More

TL; DR - If you need short-term results, e.g., earnings, do not presume that the trick is catching much more demand. This technique is becoming less reliable, as well as it's a means to melt precious sources. Concentrate on producing need where you can obtain near-term wins. The buyer's trip can not be "bent to our will." If you ca… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as various other realities about modern-day B2B advertising and marketing. We review exactly how the purchasing trip is now totally fragmented and the way that area building can assist marketing experts retake control of t… Read More

Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your show.Especially given the value and also the necessity of the subject we're going to be tackling over the course of this conversation also, which is one that I think is really under-discussed. One that might if not raise some eyebrows, but may get you some puzzled appear… Read More